Helping Social Media Marketers Connect With Clients and Peers

Social Media Optimization & SMO Techniques


Social media optimization (or SMO) is a method where social media activity is used for the intent of attracting unique visitors to website content.

There are two different types of SMO methods.

The first is where social media features are added to the content itself, including social news, user ratings and polling tools, and incorporating third-party community features like images and videos.  The second type is where promotional activities in social media include things like blogging, commenting, participating, and posting updates on social networking profiles.

SMO is  connected as a technique to viral marketing, which is where word of mouth is created not through friends and family, but through the use of networking. It’s considered a pertinent part of online reputation management or search engine reputation management strategy for organizations or individuals who care about their online presence.

Social media optimization isn’t limited to just marketing and brand building. Smart businesses are increasingly integrating social media participation as part of their knowledge management strategy, and SMO can be implemented to foster a community of the associated site, allowing for a healthy business to consumer relationship.

Now  that we’ve gone over what exactly SMO is, let’s talk about some techniques that you can use to take advantage of it.  So you need to start buy building your network. Whatever social media website you choose, you need to make your presence known by others - add a picture, whether it’s of yourself, your brand, anything, but make sure that it’s memorable.

Make connections and friends on any network you’re a part of or invite people from other networks to join your new network.  This can influence the share of your success.Write something controversial. People love reading about something that causes a little commotion, so writing about something that’s been a controversy can add to your results as far as SMO.

Adjust to your readers’ needs. Reach out to your targeted audience - that’s key. Your current readers are your first priority and you don’t want to lose them, but you can slowly make minor adjustments to attract others to your page.Convince visitors that what you’re writing about or posting is worthy of their time. To achieve this, you have to create an appealing title. It’s the first thing they see and if it’s creative and eye-catching, they’ll read on to see what it’s about. If it’s not, they may not only ignore that post, but they may even stop paying attention to your page.

Lastly, you must give to receive. These networks you join are a two-way relationship.  Get active by reading other people’s  pages,  posting comments on them, or blogging about comment interests. The more you get involved in your social network community, the more likely you are to achieve your goals.

Get started with your social media networking as soon as you can. Set everything up and follow some of these techniques. Your social media page will be optimized in no time.

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