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Facebook Advertising Campaigns that Have Worked

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Facebook Advertising

We’ve talked previously about how best to advertise and captivate your audience. You want to do this by targeting to find out who it is your aiming to bring to your page, use images - photos and videos to make your page more personal, respond to their comments to develop a relationship, and keep them updated on your business and what’s happening within your niche.

Now, I’m going to share with you a few Facebook advertising campaigns that have worked well before and you can follow some of their styles to help you with your personal page.

Clairol

When Clariol was coming out with their new product “Nice N Easy Coulour Blend Foam,” they had a competition to give away 100,000 packets over 4 days. When the campaign began, they started with 27,000 fans and grew to having 262,000 fans on their page. This shows how competition can get you the fans you want.

Breast Cancer

If you have a Facebook account, you’ve probably seen the posts, especially in October, where women put up random status updates that don’t seem to make any sense. One time, the question was “where do you like to place your purse?” When posting, women would simply put things like “I like it on the kitchen table” which got everyone else wondering exactly what that meant. By passing this on from friend to friend, breast cancer awareness became well-advertised because of curiosity.

Kohl’s

Kohl’s department stores launched a campaign to give away $10 million to 20 schools ($500,000 each). Schools had to enter the competition and gain votes to win. They got nearly 12 million votes and gained over 1.5 million new likes throughout this campaign.

Coke Zero

Coke Zero hosted a campaign where users could post their picture to find complete strangers that matched your appearance. It may seem a bit odd, but it attracted over 150,000 new fans in just the first month just because it appeals to users’ egos and an interest in ourselves. It brought up new technology to Facebook and attracted many new users.

Papa John’s

Another great campaign was with Papa John’s Pizza. They were wanting to create a new specialty pizza and wanted consumers’ inputs. They used Facebook and users competed to see who had the best creativity and tastes to come up with a new pizza. The winner even got part of the profit, so this created a huge growth in fans.

Just a Few

Those are just a few of the great Facebook campaigns that have happened that you could probably learn a lot from. Most great campaigns captivate their audiences, and ask for their input, whether by a competition or otherwise, but keeps them active some how on that Facebook page. Do what you can to keep people coming to your page and gain followers.

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