Facebook is quickly making it’s way into the business world. Facebook fan pages are a fantastic tool for businesses to take advantage of when trying to become well known. Facebook gives its members the opportunity to generate all kinds of information towards a company’s fan page. This information can range from photos, videos, comments, and likes possibly turning into profiting sales and dedicated customers. Once Facebook influences enough businesses, more and more companies will have the desire to join the social marketing community. Listed below are several benefits that you can acquire by using Facebook as your main advertisement and communication.
Viral Effect
The main goal of maintaining a Facebook fan page for business is to gain likes/fans. The more fans you have, the greater chance you have of your posts going viral. The average number of friends a Facebook user has is 130. For instance, if you have 10,000 fans, 1.3 million Facebook users will be able to see your updates/posts. Also, there are various tools you can download to help control the activity on your Facebook. For instance, you have the ability to set up automatic updates/posts without having to log in everyday. Posting updates about new products or specials will assure your fans and customers that you are an established company looking to please the community.
Communication
Simple communication is a popular quality to maintain for the customers convenience. Most people want to know more or have questions before they purchase a product. Having an easy form of communication attached to your company will help you stand out from other businesses. The wall provided on your Facebook page is the most convenient communication tool that customers will use. It is very important to stay on top of your notifications and customer comments. This fast and efficient way to answer concerns will give you a better chance at increasing sales.
Training Tool
Facebook is just one of the many social media marketing gateways that the Internet provides. Once you have become familiar with Facebook marketing, you become aware of all the other social media opportunities available. Also, you are able to place your Facebook fan page URL and fan count on your personal company website. This option gives your website visitors a sense of trust that can lead to more interest/sales. Futhermore, Facebook is continuously expanding its business capabilities for users to achieve more positive effects.
Familiarity
More than 800 million people use Facebook on a daily basis. Most people will have a sense of comfort and familiarity when they find a Facebook page about the business they have been researching. You can design your business fan page any way you want, by adding company logos and brands. This gives you an opportunity to display a “cool” persona to the public. Most customers will judge your business by the number of fans you have and how you present yourself on Facebook.
Search Engine
By receiving a large amount of Facebook fans, you will have a greater chance of popping up on a Facebook search. For example, if someone is looking for the product you are selling/advertising, by having a substantial amount of fans; you will come up before others. Your rank on the search engine of Facebook will be higher. Another benefit, Facebook fans are generally more engaged and are more apt to spending money than the non-fans. Furthermore, creating a Facebook fan page and expanding your fan base will bring your rankings up tremendously.
Target Customers
As an admin of your Facebook fan page, once you start seeing results from our services, you have the ability to check your stats by clicking the insights tab on the left side of your Facebook fan home page. This tab will show you the results of gaining fans. Insights will provide you with growth, demographics, and consumption of content. This serves as a learning tool for business owners to observe what needs to be improved or corrected.
To Wrap Things Up
The Facebook fan count has become the new better business bureau stamp of approval. This cost free social media marketing strategy has nothing but insightful and positive feedback. Furthermore, it serves as a learning experience for the business owner, and a resourceful tool for the customer.