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Simple Facebook Connect Tutorial: How to Use and Examples

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Facebook Connect

Facebook Connect is retiring. In its place? The Login Button. Facebook’s Login Button is a gateway for people to log onto your Website through their Facebook accounts. It also shows profile pictures of user’s friends who already signed up for your Website.

This is a particularly powerful tool for business owners, because it gives them access to the personal information the user has already provided to Facebook. Businesses can then use that information to get a feel for the types of community members who are visiting their Web site, thereby allowing them to target their marketing efforts.

How Facebook Connect Works

With the Login Button, Facebook users can log into their account and other pages with just one click. The Facebook user fills out a form that includes things like name, address, birthday and various other demographic information. Once they’ve completed this form, they never have to type the info in again.

After all the pertinent information is typed in, a Facebook user can then scour the Internet for things like restaurants, electronic games, local doctors, etc., then can log into that company’s Web site.

For example, if you want to order a pizza, you can search the Internet for a pizza restaurant that delivers to your area. Then, from the pizza restaurant’s Web site, all you have to do is click on the Login Button, and you’ll automatically be logged into the restaurant’s Web site through their Facebook account.

Is Facebook Connect safe? What are the security issues?

When Facebook initially introduced Facebook Connect, more than a few eyebrows were raised. Sure, it seemed like a great idea. But how safe and secure were the users’ information?

Facebook, though, is keenly aware of those concerns . Businesses that use the Login Button are supposed to abide by a code that promotes safe Websites and keep consumers’ information secure. Companies are not allowed to give any of the Facebook users’ information to a third party.

How to download Facebook Connect onto my Website

Facebook offers a tutorial for businesses looking to download the social plugin. Go to Facebook Developers, then type in Login Button to see the instructions.

How Facebook Connect Benefits Businesses & Consumers Alike

Companies are increasingly using social plugins like the Login Button, the Comments Box and the Like Button as a marketing tool. There’s good reason for that.

Between October 2010 and January 2012, Sociable Labs studied the clicks of more than 1.35 million social sharing apps to determine the value Facebook Connect (Login Button) had on retailers’ e-commerce sites. The results came as a surprise.

According to the study, shoppers who log onto Facebook through those Web sites were nine times more likely to share content from those sites with friends and use their social features. Based on those results, businesses would be wise to consider adding the Login Button or any other social plugin.

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