If you’re running a marketing firm, at some point you might be obliged to write a social media plan. This might not seem such a big deal, but when you’re really getting down to it, you realize that there are some important things that you should know. The templates, websites and books only provide a general overview of this task when in fact it is much more comprehensive. A generic plan is not really beneficial. You have to write a topical social media plan that is up to date with all the opportunities and challenges that your business faces. So as to figure out how to create the best plan for your company, you should see the following tips.
Define the audience
The very first thing you have to do is defining the audience. Do you need the plan for yourself, are you intending to attract investors or do you want to be financed by a bank? It’s important to answer these questions so that you know exactly what to do further on. If you’re just writing a guide for you, make sure that you include the most important information. For the investors you must show that you have revenue possibilities. The bank must also be convinced that your business is profitable.
Build a reliable team
The next step is building a good team. With a great staff you can always be sure that you’ll succeed. Thus, you should focus your plan on employee retention and recruitment. In this case, your plan must outline the compensations and benefits you’re offering to the staff. Don’t forget to think about the management team, because it’s crucial to have the best professionals in charge with leading the employees.
Don’t forget about the business plan
Many persons forget that a business plan should market you. The opportunities, the competition, the employees are all important, but the main reason for writing this strategy is promoting the company. Keep in mind that you must be creative and innovative in order to attract the audience. Moreover, use your budget, time and resources to develop significant marketing materials like a site.
Another important aspect regarding the plan is that it should define the training, business approach, discipline and sales process that are going to keep your business at the very top. In other words, explain exactly how you’re going to generate revenue. This should be the most significant part of the social media plan.
Know your numbers
Knowing the numbers is also very important, especially for managing the cash flow. For example, if you’re trying to extend your credit line, you should know your assets. For a marketing agency these are the accounts receivables and the contracts.
The opportunities are also crucial for your business so you should always map them out. Think about the companies you’re willing to work with, about those who afford you and about the industries that your interests and knowledge will compliment. Also, you must take into consideration your competition. State who your competitors are and outline your advantage over them. Last, but not least keep in mind that you should always be innovative in order to differentiate yourself from the others. Thus, every agency should be based on innovation.
So, writing a social media plan can be quite entertaining and simple when taking into consideration these steps.
