
Nowadays there are many different free tools for monitoring, analyzing, and measuring the social media data that can be found online. These are in fact social media analysis tools that are mainly used on a daily basis in order to monitor all types of social media activities.
Google Alerts for social media analysis
One of the most interesting social media analysis tools is Google Alerts. This free service is provided by Google and allows interested people to enter a set of keywords or a single keyword in order to track down whatever they want. Once it’s decided which keywords they want to monitor, people can also choose the frequency at which they want to be alerted and to match this to the initial keywords. Google Alerts is great to be used when you want, for instance, to track down your brand name. Postrank, on the other hand is a service you have to use in case you want to track down the ways your personal content is performing on the social web. By using the ‘Topics’ tool of this service, the impact your content has had can be measured. This measuring is based on various metrics, including shares on Goggle Reader, site comments, Facebook posts, tweets, and also other real-time web metrics. Even if the free usage for this tool is limited, the fee perceived for it after the maximum possible free usages isn’t high at all.
Klout, Twitalyzer and Socialmention for social media
Other social media analysis tools which are quite interesting are Klout, Twitalyzer and Socialmention.
- Klout is a Twitter tracking service, but also a monitoring tool able to break down your data into some kind of score in order to measure your influence, the ability of generating retweets, and the engagement levels of you and your audience, as well. This analysis tool can determine the content which was most retweeted and also the most popular links you shared over time.
- In the same way, Twitalyzer is also a Twitter influence tracking service able to offer data concerning places you rank on Twitter. This service measures data points, like for instance the number of times you’ve been retweeted, your engagement level, your impact and your follower’s content. This data can also be broke into weeks, days and even hours in order to help you find out when the content you tweet is best received.
- The latter social media analysis tool, Socialmention, resembles Google Alerts. After performing the search you want, the data which is returned to you will include measurements which are related to the sentiment surrounding the search, the excitement with which people talk about the search, the top keywords or the strength and enthusiasm with which someone talks about your brand.
Last, but not least, one of the most used free social media analysis tools is Google Analytics. This service is able to track traffic to different websites, to measure bounce rates, referrals and also other different metrics able to determine just how popular some sites are. The custom reports must be taken advantage of, as they’re also able to monitor the bookmarking sites and the social networks which are sending most traffic to one particular website.

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