Twitter Promotion Tutorial: How to Promote Your Twitter Account

Twitter introduced ‘Promoted Tweets,’ the service for companies to highlight plain tweets to a broader audience than only their followers. The initial stage consisted of promoted tweets that appeared at the upper part of the Twitter search results and inside user feeds upon Twitter.com and third party customers who have access to the service, that is: Twhirl, Tweetie, TwitterBerry and TweetDeck - the initial one was to promote the release of Toy Story 3.

The Twitter version of keyword advertisements, at first, just appeared upon searches inside their own website, although we’ll begin to view more advertisements at the upper part of SERP’s, as well, after a cash deal with Bing and Google. The method reports to be more organic than conventional search ads, as the Promoted Tweets remain to be organically produced Tweets, as well as their  survival depends upon the reaction of additional Twitter users - if the advertisement isn’t Retweeted, favorited or replied to, it’ll disappear from search results. The regulators for Promoted Tweets say that they have to ‘resonate’ with users, in order to encourage communication, as well as sharing of data - a fundamental ethos of Twitter’s brand.

Twitter’s initial ad partners involve Bravo, Starbucks, and Virgin America – all businesses that are heavily utilizing Twitter as a conversational package for their clients. Dick Costolo, Twitter’s CEO, one of the Ad Age’s Digital speakers stated that Twitter wished to do something which only enhances the conversation which businesses already are experiencing with their clients upon Twitter.

Promoted Tweets are going to provide businesses benefits that aren’t provided from additional sources inside the Internet:

• One data feed upon search engines, allowing users to scroll through subsequent and previous Tweets inside the ad

• Index real time search obtainable upon expert accounts

• Expert accounts also will possess the choice of establishing several accounts from a single user

• One dashboard that follows what is occurring with brands as well as their Promoted Tweets

Twitter isn’t the initial business to attempt to construct an ad model surrounding search results through Twitter. A search advertisement pioneer, Bill Gross, additionally reconstructed a structure of promoting businesses, by purchasing keywords for their very own tweets using TweetUp. However, it seems Twitters goal of integrity led them to banning additional advertisement networks, like Ad.ly, from posting ‘in-stream’ advertisements. Twitter will defend Promoted Tweets as non-invasive ways of sponsored advertising which is halfway controlled by users who shouldn’t interrupt conversations.

Advertisers wishing to utilize Promoted Tweets (a few select; elite groups to start with) is going to begin by buying keywords upon the per-thousand cost basis. Currently, that’s how it stands, but, creating the performance of Twitter advertisements and their pricing is based upon a metric referred to as ‘resonance.’ It’ll offer additional impact upon the Tweets which are Retweeted, marked as a favorite, or replied to, and will be based upon the amount of user clicks via posted links.

Differing from the method Bing, Google, and additional search engine’s structure their websites, Twitter is going to just offer one advertisement at a given time.