In this session, Michael Stelzner reveals how a free report he created was read by 40,000 people (after only a few weeks), was the most talked about link on Twitter, and remains on the first page of Google months later-without email campaigns or any advertising. He'll reveal how more than 500 media outlets and bloggers covered his report, why thousands shared it and the exact process he used to create such amazing exposure. We'll talk about how to leverage "fire starters" to spread the word, the highly successful experiments he tried and some of the pitfalls Michael learned along the way.

You will discover:

* How to get hundreds of media outlets to write about you
* Ways to grow your Twitter following with ease
* How to dramatically increase your search engine results

 

Michael Stelzner is author of the book, Writing White Papers: How to Capture Readers and Keep Them Engaged, the Social Media Marketing Industry Report and the man behind large summits, such as Social Media Success Summit. Mike is founder and executive editor, had a vision to bring together the brightest minds in social media. Mari Smith, Jason Falls, Chris Garrett, Denise Wakeman, Cindy King and Casey Hibbard answered the call as founding contributors.

 

Contact info: Email: mike@whitepapersource.com
Website: http://www.socialmediaexaminer.com/